Cultural wine production and artistic tourism
Puli Brewery understands that “opening” may be a path toward sustainable existence, but due to the opposition of some people, and the unknown effects of opening, the winery used the method of being “half-open” in order to have control over the personnel and tourists coming in and out of the winery. Due to changes in the management format of Puli Brewery and due to the assistance of local people, even though Shaohsing wine was not fully revived the opening of tourism created astounding operational effects.
The winery became open to tours on April 16, 1995¡Fthe axis of revival and development of the Puli Brewery is “brewing with culture, artistic tourism” and “culturalizing industry.” It became larger, and in 1995 the first “wine culture exhibition” was instituted; that year, there were 110,000 tourists, 430,000 in 1997, and in 1998 it even surpassed one million. This became one of then ten great tourist spots in Taiwan.
Puli Brewery is full of tourists, and Shaohsing wine sold at the exhibition center comprises approximately 1/5 of all Shaohsing wine sold in Taiwan. Moreover, with the related sub-products brewed with Shaohsing wine, it created an income of over two hundred million. Until last year, 2006, there have been 1.6 million visitors, creating over five hundred million in income.
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