Date:2017/2/20 上午 12:00:00
An Interview with TTL’s Chairman/TTL’s Three-pronged Strategy to Restoring Luster to the Longstanding Brand
2017-02-20 01:22:16 Economic Daily News (Reporter: Kuan-ying Huang/Taipei)
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According to TTL Chairman Jung-hui Wu, the century-old company is faced with an open, competitive market and therefore it must be proactive in reaching out to more consumers. As a result, three major strategies are employed to restore the luster of the longstanding firm, including: differentiation, rejuvenation and asset revitalization.
TTL generated revenue of NT$73.4