Division of Marketing & Sales

Division of Marketing & SalesThe Division of Marketing & Sales consists of 8 domestic business offices and 1 international business office, with 125 branches and stations, 10 shops, and 2 distribution centers under it along with temporary mobile business units responsible for both product sales and promotion. In Taiwan, there are more than 40 thousand channel partners selling our products. This network extends to all kinds of channels, including chain stores, supermarkets, general merchandise stores, welfare centers, and traditional stores. In addition to this, there are duty-free stores supplying duty-free tobacco and liquor to passengers at Taiwan Taoyuan International Airport in Taoyuan and Kaohsiung International Airport.

In order to respond to the fast transformation of domestic retailing channels and fierce competition in the tobacco and liquor market, we are strengthening our product distribution and transportation, using a variety of marketing channels and channel segmentation and developing a regional distribution system as well as establishing a modernized marketing network management system. Currently, there are draft beer distributors throughout the country to deliver our most-fresh, ready-to-drink product, Taiwan Draft Beer, to restaurants, night markets, and pubs directly from beer factories. To ensure a better supply of new products for customers, TTL has employed beer-and-liquor-promoting waitresses in large food and beverage venues, and has selected some of its employees to hold tasting fairs in hyper-markets for product promotion.

To ensure more convenience for our customers, there are various purchase methods to choose, such as telephone shopping, centralized shopping, transfer-payment, or delayed-payment. In recent years, we have remodeled business outlets and adjusted shipping routes to provide a more comfortable and convenient shopping experience. To improve total quality management, each operation station has already received ISO-9001 accreditation and established a performance benchmark evaluation system.

Facing with the changes of the overall operation pattern of the tobacco and liquor market, we have established a nation-wide and multipoint sales network, strengthened the operational and logistical management and reinforced the management system for customer-retailer relationships in order to improve the competitiveness of TTL. Our goal is to build up a competitive advantage by internationalizing the corporation and advancing towards a global marketing body.

Division of Liquor

Division of LiquorThe Division of Liquor is in charge of production, R&D, and marketing of all alcoholic beverages, with the exception of beer. There are nine established wineries and distilleries; Linkou, Taichung, Puli, Nantou, Chiayi, Longtian, Pingtung, Hualien, and Yilan. Aside from R&D, the Research Institute of Liquor is engaged in the development of liquor production techniques, raw materials and product quality control.

TTL is the largest alcoholic beverage producer in Taiwan, with annual sales of more than 5.49 million cases (1 case=12 x 0.6 liter bottles).The Linkou Sake Brewery produced 685-thousand cases and comprised 12.5% of production as a whole. Taichung Distillery, 1.566-million cases at 28.5%. Chiayi Distillery, 507-thousand cases at 9.2%. Pingtung Distillery, 415-thousand cases at 7.6%. Hualien Distillery, 256-thousand cases at 4.7%. Yilan Distillery, 616-thousand cases at 11.2%. Puli Brewery, 263-thousand cases at 4.8%. Nantou Winery, 431-thousand cases at 7.8%. Longtian Distillery, 753-thousand cases at 13.7%.

To meet customer demands, the Division of Liquor developed 3 new products in 2006, including Rhapsodies 1, 33% Yusan Kaoliang chiew and Yuchan Ailan happiness Chiew. We also provide 16 different gift packages for customers to choose from, such as Yusan Golden Kaoliang chiew Series (Golden Dogs Bringing Wealth), Rose Essence Wine, Yuher Chu-Yeh-Ching Liqueur X.O. (Dogs), Yuchan Rhapsodies series, Yusan Te Qu Kaoliang Liquor(Pigs Bringing Fortune), Yusan Taiwan 52% Red Kaoliang chiew, Yusan Aged Cellar Liquor(Aged and fragrant), Yutai Golden Whisky, Jade Supremacy Taiwan Whisky, Yutai Premium Brandy X.O, Yuher Superfine Antler Liqueur, Yuchan Monascus Vinegar, Yuher Wu Ji Liqueur, Health Twin Bottles(Chu-Yeh-Ching Liqueur X.O and Na Ka Py Liqueur X.O), YuLu 15 years aged Liquor( everything auspicious) and 16 years well-brewed Shaohsing chiew(Especially for daughters)

To maintain consistent quality, all the wineries and distilleries have met ISO-9001, ISO-14001 and OHSAS-18001 standards. Moreover, the Taichung distillery is the only distillery in Taiwan which has received GMP certification. The Research Institute of Liquor has been certified by the Chinese National Laboratory Accreditation (CNLA17025) and upholds its authority in alcoholic beverage analysis, including discerning between genuine and adulterated liquors.

In cooperation with local resources, all nine distilleries & wineries have been established as Tourist Wineries. Besides Sales Center and wine culture museums, they also cooperate with local communities to organize various kinds of promotional activities. The main purpose of the Sales Center of each winery and distillery is to exhibit and to sell company tobacco and liquor products. The Sales Center are to develop liquor-related products with local-characteristics, in the hope of achieving long-standing and profitable goals.

Taiwan Tabacco and Liquor corporation produces high quality liquors, and has won gold medals for three consecutive years in the Monde Selection exhibition held in Belgium, for Yusan Kaoliang Chiew, Yusan Kaoliang Chiew XO, Yusan Aroma Kaoliang Chiew, Yusan Erkuotou, Yusan Da-Wu-Chun Liqueur, Yuchan Lychee Liqueur, Yuchan Plum Liqueur, Yuchan Premium Plum Liqueur, Yuchan Ailan-Happiness Chiew, Yuchan Premium V.O. Shaohshing Chiew, Yulu Flamingo Liqueur, Yuher Antler Liqueur, Na Ka Py Liqueur and Yuher Himo Everhealth Chiew. These awards indicate the high standards of TTL liquor production techniques and quality control.

• a. We participated in the 2006 New Year Flag-raising Ceremony and the Lantern Festival hosted by the Tourism Bureau, MOTC to promote the image of TTL.
• b. We have sponsored several cultural and public welfare campaigns such as the New Year Concert hosted by TTV and the grateful activity on Mothers’ Day hosted by Taichung City Government.
• c. We have sponsored several public welfare campaigns such as Taipei Season of Hot Springs- Blooms and Springs, Yilan Green Expo. and the Hakka Tung Blossom Festival hosted by Council for Hakka Affairs.
• d. We also have sponsored the Input 2006- International Public Television Screening Conference hosted by PTS, the Asia-Pacific Film Festival and the Art Taipei held at Huashan Culture Park to participate in those cultural and public welfare activities.
• e. We have sponsored Group Marriage hosted by Tainan City Government and roque game held by the Tzih-Huai Social Welfare Foundation in Yilan to give out our care for the community and the minority groups.
• f. We hosted the 2nd Formosa National Cocktail Competition and sponsored the Golden Cocktail Competition hosted by Bartenders Association of Taiwan to build up our image among the younger set and build up the youthful image for TTL products.
• g. We have anticipated in some activities such as the Chinese Culinary Exposition and International Travel Fair to display our liquors and wines for the consumers to taste.
• h. Our distilleries held activities such as the wine festivals with local associations to care about the community and the neighborhoods and promote the image for TTL.

Facing fierce competition in the liquor market, TTL will maintain high product quality, wisely utilize core technology and manpower, take full advantage of large-scale production and complete full product lines, aggressively develop high-class liquors, strengthen marketing promotion, and increase the core value of the company.

Division of Beer

Division of BeerThe Division of Beer is responsible for production, R&D, and brand marketing of beers. Jhunan Brewery is also in charge of bottle production and product delivery, while Wurih Brewery is responsible for the technology and material development of new products as well.

‘Taiwan Beer’ is well-known internationally, with annual production of up to 56-million cases (1case=12 x 0.6 liter bottles). In 2005, the Jhunan Brewery (including the Taipei Beer plant) produced 20.9-million cases and comprised 37% of yearly production as a whole. The Wurih Brewery produced 13.7-million cases at 25%, and the Shanhua Brewery produced 21.4-million cases at 38%.

Consistent quality and fresh taste are the key factors in sustaining Taiwan Beer's market shares. All breweries have been certified with ISO-9001 and ISO-14000 accreditation. To ensure the freshness and good taste of Taiwan Beer, we choose high-quality raw materials, brew with professional techniques, and apply a strict process of monitoring and quality control.

Beer breweries are moving towards developing unique facilities to open up brewery grounds to tourism. They are aggressively installing software and hardware facilities and improving existing brewery facilities to beef up the beer museum displays. Moreover, they coordinate with local tourism routes and special farm product exhibits, as well as work with local government authorities in organizing special beer festivals. The festivals build up our competitive edge in the localities and provide local residents with a place to go for relaxation, thus, attracting crowds from local and neighboring communities.

In its long history, Taiwan Beer has won many gold medal prizes in the Monde Selection, such as (1) special gold medals both for bottled and canned beers in 1997, (2) the International Best Quality Medal in 1999 for being awarded gold medals for more than three consecutive years, (3) in 2002, the silver medal in the Brewing Industry International Awards, regarded as the 'Oscar' by the international beer industry, and (4) the silver medal for both bottled and canned new product, 'Gold Medal Taiwan Beer' in the Monde Selection in 2004.(5) Our new product for 2005, the 'Gold Medal Draft Taiwan Beer' in can, joined the Monde Selection for the first time and bagged the silver medal. The 'Gold Medal Taiwan Beer' in bottle reached even greater heights, for it won the Monde Selection gold medal award. The taste and quality of Taiwan Beer has earned the recognition of world-class liquor connoisseurs.(6)2006 was a fruitful year for us as our 10 products including Taiwan Beer, Gold Medal Taiwan Beer, Gold Medal Draft Taiwan Beer and Superbrew Taiwan Beer have earned 4 special gold medals, 5 gold medals and a silver medal in the Monde Selection which is well deserved.

In 2006, we participated in the Black Tuna Tourist Festival in Pingtung, road shows, the Sun Moon Lake Firework Festival, the Hualian Star Boulevard Tourist Festival, the Carnival for the fans of the basketball team of Taiwan Beer, Weiwuying Dragon Boat Festival, Rock-the-fresh Jhunan Beer Festival, Bitan Beer Festival, 2006 Sumo Taiwan, Beer Garden Cuisine Festival held by Kaohsiung City Marine Bureau, Campus Concerts, Shanhua Beer Festival and the Taiwan Beer Cool Party-New Year Concert. We also launched the special 'Gold Medal Taiwan Beer Jimmy Commemorative Can' to enrich the activities and marketing feature of Taiwan Beer. The year-round festive beer marketing campaigns merged the image of Taiwan Beer with sports, tourism, culture, public welfare, as well as music.

Our corporation proudly satisfies our consumers by providing fresh beer. We take advantage of the benefits of local production to maintain a reputation for high-quality, and create a sophisticated international image. By building upon our reputation as “Taiwan Beer-the freshest”, we strive to become an internationally known brand. We are currently enhancing our system of production and marketing channels with newly-developed routes to continuously expand our market share.

Division of Tobacoo

Division of BeerThe Division of Tobacco is responsible for producing cigarettes, purchasing and redrying domestic tobacco leaves, printing packing boxes, and promoting cigarettes. The affiliated four plants have separate responsibilities. The Taipei Tobacco Plant and the Neipu Plant are mainly responsible for cigarette production. The Fongyuan R&D Plant is responsible for cigarette production, development of cigarette production techniques and materials, and purchasing and redrying domestic tobacco leaves. The LinKo Printing plant is responsible for producing and printing cigarette wrapping paper and boxes, liquor labels, and bottle caps.

Our tobacco products include the ‘LongLife’ series, ‘LongLife Gentle’ series, ‘New Paradise’ series, ‘Formosa’ series, and the ‘520’ series etc., with annual sales of 1.621-million boxes. The Taipei Tobacco Plant produced 561-thousand boxes, which comprised 34.6% of total yearly production. The Fongyuan R&D Plant produced 608-thousand boxes at 37.5% of yearly production, and the Neipu Plant produced 452-thousand boxes, or 279% of production.

“Long Life Cigarettes” is the most popular name in Taiwan cigarette products. In the period between 2002 and 2003, we successfully developed a new product line, the LongLife Gentle. It is a high class, luxury line of the Long Life cigarettes. The cigarette sports a mainstream, mixed-flavor blend of aromatic tobacco leaves that quickly became popular among cigarette smokers after its introduction to the market. We were able to focus our resources into product marketing and segregate the Gentle product series into a separate, independent line. We also imported new, cutting edge technology; such as grooved cigarette filters, coconut shell active charcoal filters, the 6-second tobacco strand quick-drying system, and production line laser punching technology. Consequently, we revised product packaging to create a younger, high-tech image. As a result, the Gentle product series has become the largest cigarette blend of TTL. Meanwhile, we also developed a number of new products in varying packaging containers, packaging designs, cigarette tastes and price ranges to revel the high technological standards of TTL, such as ‘Banana New Paradise’ series and ‘Tien Leaf Formosa’ series to improve our products to be more competitive and internationalized.

To sustain and guarantee consistent, excellent quality and increase competitive capacity, the Division of Tobacco and its subsidiary plants have all obtained ISO-9001, ISO-14000 and OHSAS-18000 certificates. Additionally, the Tobacco Research Institute has passed the Chinese National Laboratory Accreditation to provide the consumers' with best qualities.

Beer breweries are moving towards developing unique facilities to open up brewery grounds to tourism. They are aggressively installing software and hardware facilities and improving existing brewery facilities to beef up the beer museum displays. Moreover, they coordinate with local tourism routes and special farm product exhibits, as well as work with local government authorities in organizing special beer festivals. The festivals build up our competitive edge in the localities and provide local residents with a place to go for relaxation, thus, attracting crowds from local and neighboring communities.

In its long history, Taiwan Beer has won many gold medal prizes in the Monde Selection, such as (1) special gold medals both for bottled and canned beers in 1997, (2) the International Best Quality Medal in 1999 for being awarded gold medals for more than three consecutive years, (3) in 2002, the silver medal in the Brewing Industry International Awards, regarded as the 'Oscar' by the international beer industry, and (4) the silver medal for both bottled and canned new product, 'Gold Medal Taiwan Beer' in the Monde Selection in 2004.(5) Our new product for 2005, the 'Gold Medal Draft Taiwan Beer' in can, joined the Monde Selection for the first time and bagged the silver medal. The 'Gold Medal Taiwan Beer' in bottle reached even greater heights, for it won the Monde Selection gold medal award. The taste and quality of Taiwan Beer has earned the recognition of world-class liquor connoisseurs.(6)2006 was a fruitful year for us as our 10 products including Taiwan Beer, Gold Medal Taiwan Beer, Gold Medal Draft Taiwan Beer and Superbrew Taiwan Beer have earned 4 special gold medals, 5 gold medals and a silver medal in the Monde Selection which is well deserved.

'To meet customers' needs' is our first priority. Now and in the future, we will do our utmost to develop the local Taiwanese cigarette flavor, regard customers' needs as of primary concern, develop better quality and higher class products to meet customer demands, accept social responsibility, expand actively into the Asia-Pacific market, and take strides toward cigarette internationalization.